Ecommerce & profit
Average Order Value Calculator
Divide net order revenue by completed orders to measure average basket revenue for a consistent sales cohort.
Use AOV for revenue per order. Use ARPU for revenue per user and CAC for acquisition cost per new customer.
What the result means
AOV is revenue per order, not revenue per customer or profit per order. An increase can come from larger baskets, price changes, or a different product mix without improving contribution.
The formula
Net order revenue / completed orders
Results are displayed to at most two decimal places. Calculations use the unrounded inputs.
A worked example
Put the formula to work
- Net order revenue (currency)
- 18,000
- Completed orders (orders)
- 240
Average order value (input currency per order): 75.00
Net revenue of 18,000 from 240 completed orders produces an AOV of 75.
How to use this calculator
- Choose the order date range and a consistent cancellation policy.
- Sum net revenue from exactly those orders.
- Divide revenue by their completed order count.
- Compare product mix and contribution alongside changes in AOV.
Why this number matters
AOV makes basket size visible when evaluating bundles, free-shipping thresholds, or merchandising changes.
Input definitions
- Net order revenue (currency)
- Revenue from the included orders after discounts and refunds; state whether shipping revenue is included.
- Completed orders (orders)
- Orders contributing to the revenue total; exclude canceled orders consistently. Must be greater than zero.
Assumptions and limitations
- The average does not describe the median order or spread of basket values.
- Returns recorded later can distort a period-based comparison.
- Customers with repeated orders appear multiple times in the denominator.
Methodology
The default result and worked example use the same calculation functions as the interactive tool. The formula cannot verify the quality or scope of your source data.
Read our calculation methodology
Last updated .