Margin BenchProduct index / business

Marketing returns

Advertising Profit Calculator

Estimate revenue left after product, fulfillment, transaction, and advertising costs for one campaign scope.

Use this for a currency result on an attributed campaign or order cohort. It is not the same as ROAS, which reports a revenue-to-ad-spend ratio.

Your inputs

Use one currency and a consistent period throughout. Currency results use your input currency, not a preset symbol. Enter decimals with a dot or comma, without thousands separators.

Revenue assigned to the campaign under one stated attribution rule and reporting period.

Direct goods cost attached to the attributed sales.

Delivery and fulfillment cost for the same sales scope.

Payment, marketplace, and other transaction fees for these sales.

Media spend for the campaign and period; do not include it in another cost field.

Your result

Result for the default inputs

Advertising profit (input currency)

3,600.00

Calculations run in this browser. Inputs are not sent to a server or added to a share link.

What the result means

The result is revenue remaining after the listed campaign costs. A negative result is a loss before any fixed overhead or unallocated expenses.

The formula

Attributed revenue - cost of goods - shipping - fees - advertising spend

Results are displayed to at most two decimal places. Calculations use the unrounded inputs.

A worked example

Put the formula to work

Attributed revenue (currency)
12,000
Cost of goods (currency)
3,600
Shipping and fulfillment (currency)
1,200
Transaction fees (currency)
600
Advertising spend (currency)
3,000

Advertising profit (input currency): 3,600.00

Campaign revenue of 12,000 less 8,400 in direct, delivery, fee, and ad costs leaves 3,600 advertising profit.

How to use this calculator

  1. Set one attribution scope and reporting period.
  2. Attach direct product and fulfillment costs to its sales.
  3. Add transaction fees and media spend once each.
  4. Subtract all listed costs and review negative results as losses.

Why this number matters

A campaign can show strong ROAS while losing money after fulfillment and goods costs; this view keeps those costs visible.

Input definitions

Attributed revenue (currency)
Revenue assigned to the campaign under one stated attribution rule and reporting period.
Cost of goods (currency)
Direct goods cost attached to the attributed sales.
Shipping and fulfillment (currency)
Delivery and fulfillment cost for the same sales scope.
Transaction fees (currency)
Payment, marketplace, and other transaction fees for these sales.
Advertising spend (currency)
Media spend for the campaign and period; do not include it in another cost field.

Assumptions and limitations

  • Attributed revenue may not be incremental revenue.
  • Shared overhead, payroll, and tax are excluded unless allocated into a listed cost.
  • Returns and attribution changes can materially revise the result.

Methodology

The default result and worked example use the same calculation functions as the interactive tool. The formula cannot verify the quality or scope of your source data.

Read our calculation methodology

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